Sienna Naturals, a portfolio company of CDVCA member fund The 22 Fund and co-founded by actress Issa Rae, has been recognized by multiple outlets for their product performance in 2025. Sienna Naturals’ H.A.P.I Shampoo was named Best Shampoo for Natural Hair by Cosmopolitan, as a part of their Clean Beauty Awards and the company’s newest product, D.N.A Scalp Serum, was named Best Scalp Serum of 2025 by Harper’s Bazaar. Sienna Naturals, located in a designated HUBZone of greater Los Angeles, is the first dermatologist-approved responsibly sourced plant-based ingredient product line for textured hair. The investment helped Sienna Naturals further its mission of revolutionizing the beauty industry by providing clean formulations that prioritize the health and well-being of women and creating employment opportunities in low- and moderate-income (LMI) communities. For more information, visit The 22 Fund and Sienna Naturals.
